One of the most sought-after industry services in Context Media are the specialized business solutions for the banking industry. Set of tools developed by our specialists can improve communication with customers and other stakeholders, optimize the configuration of products and services that automate complex processes, accelerate receiving the data on emerging risks and opportunities, optimize business decisions.
A characteristic feature of the industry-specific solutions in Context Media is the original coefficient that includes the qualitative characteristics of media exposure. It is simple, adequate and balanced.
On the basis of the reputation drivers agency specialists have identified certain areas of mentioning the company in the media. They allow us to estimate the total score (the number of references and IMQ) and other parameters of media activity.
The broad representation of companies in the regions of Ukraine made our agency to create an opportunity to assess their regional media activity. Clients of “Context Media” provided a detailed analysis in a variety of settings: in the context of references to publications, tone , focus, the share of the region etc.