Bucking current economic trends, POS Media Europe has opened a new office in Munich as part of the company’s continued international expansion, making their point-of-sale advertising products and services available throughout Germany.
POS Media Germany is a joint venture with German supermarket advertising company, andré media. Founded in 1979 and with a presence in over 20,000 retail outlets across Germany, andré media is based in Regensburg and now has over 500 employees. The company has worked successfully withPOS Media for the past two years across central Europe. Under the terms of the joint venture andré media will have a 25.1% interest in the new company and POS Media now has rights to andré media’s retail networks throughout Germany.
POS Media Germany will capitalise on this access to offer nationwide integrated in-store campaigns in the top German retailers. As the market leader in point-of-sale advertising in Europe, POS Media already works with leading retailers including REAL, METRO, Kaufland, Rewe and Adeka, and has built long-term successful relationships with the top 100 FMCG brands includingCoca Cola, Danonea.o., Kraft,Nestlé, P&G and Unilever.
As the economic downturn hits retailers, point-of-sale (POS) advertising becomes increasingly important as research shows that is where 70% of final purchase decisions are made. POS Media has been consistently proactive in developing and promoting POS as an effective advertising platform, with innovatory products and a comprehensive consultancy service.
‘Thisis part of a planned, strategic expansion to satisfy the demands of our retail partners and clients,’ states CEO and owner Richard van het Bolscher.
‘With over 12 years’ experience and expertise to call upon, we can integrate advertising campaigns across Germany as well as multiple European countries We are also planning to introduce new products and carriers to the German market.’
The establishment of the office in Munich will be followed by other satellite offices in strategic locations around Germany to ensure that full, nationwide service levels are available to all clients. A core start-up team has been recruited and is already in place.
Notes to editors – about POS Media Europe
POS Media Europe is the largest retail media group in Europe, providing full service Point of Sale media solutions in six countries with a presence in a further six territories through strategic partnerships. POS Media was created in 1998 and is at this moment represented by POS Media Czech Republic, POS Media Hungary, POS Media Poland, POS Media Slovakia, POS Media Ukraine and POS Media Turkey.POS Media entered into a joint venture with andré media – a German supermarket advertising company –in November 2011 to create POS Media Germany.
In August 2011 the company announced a strategic partnership with HighCo, France, a Communication Group giving access to consumers in France Benelux, Spain and the UK. As a pioneer in Digital Marketing, HighCo also invests in R&D through its HighCo Lab. The Group employs now nearly 1000 staff members in France, Benelux, Spain, the UK, and Central Europe and is listed in compartment C of NYSE Euronext Paris.
